In this course, you will learn the foundations of the digital advertising industry, its main terminology and its key players.
In this course, you’ll explore the basics of display advertising.
In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).
In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.
Understand how to activate Marketing with Purpose to drive business growth.
Build more trusted customer relationships with responsible marketing tactics and insights.
Uncover opportunities for shared values to drive value and increase brand love.
Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.
Earn a badge to showcase that you’re a champion for Marketing with Purpose.
In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.
In this course, you'll learn how to create and manage your audience campaigns.
In this course, you'll learn how to review performance data.
In this course, you'll learn how to expand your search campaigns to Microsoft Audience Ads.
In this course, you'll learn how to view and optimize search campaigns based on performance data and describe best practices.
In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.
In this course, you'll learn about optional, but highly recommended, attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions.
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify.
In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.
Prepare for search advertising success with this introduction to Microsoft Advertising reporting.
Learn how to target your ads and re-engage with customers who have previously visited or interacted with your website.
This course will provide an overview of automated bidding and show you how to set a Microsoft Advertising automated bid strategy that is best for your business goals.
Learn about the value of Syndication and how to maximize this value to increase your reach across the Microsoft Advertising network.
In this training, you will learn how to manage your syndication settings and optimize your performance data to increase your ROI.