What you’ll learn

This Learning Path will help you build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices. It includes:

  • A set of interactive, on-demand courses
  • A preparation course to get you ready for the exam
  • A certification exam to validate and then share your competence
See more about the covered topics

Earn the Certification

  • Completing this Learning Path will give you the knowledge to prepare you to take the Microsoft Advertising Shopping Certification exam.

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Shopping Advertising Learning Path

12 courses | 4 hour 05 minutes • Certification available

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Digital Advertising Fundamentals: Shopping
In this course, you'll learn the foundations of the digital advertising industry and its main terminology in relation to shopping.
7 minutes
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Setting up your Microsoft Merchant Center store
In this course, you'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.
15 minutes
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Setting up your Microsoft Shopping feed
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions.
30 minutes
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Product feed best practices
In this course, you’ll learn about optional, but highly recommended attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.
20 minutes
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Google Merchant Center Import
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time.
10 minutes
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Setting up your Microsoft Shopping campaign
In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.
11 minutes
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Microsoft Shopping reports and analysis
In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.
15 minutes
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Microsoft Shopping campaign best practices
In this course, you'll learn how Search Campaigns relate to Shopping Campaigns and several ways to optimize your Microsoft Shopping Campaigns.
20 minutes
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Local Inventory Ads
Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads.
12 minutes
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Smart Shopping: How to set it up and best practices
In this course, you'll learn how to set up Smart Shopping campaigns and best practices to maximize your performance.
20 minutes
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Shopping Certification Preparation
Learn about the Shopping Certification exam and the key topics you’ll need to know about, then complete 25 practice questions to help you prepare.
25 minutes
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Shopping Certification Exam
Complete the 50-question exam to earn your Microsoft Advertising Shopping Certification.
60 minutes
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Create Credly Account

Accept and claim your badge

Share your badge

You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

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