What you’ll learn

This Learning Path will help you build your knowledge and demonstrate your understanding of search advertising, including the Microsoft Advertising platform, solutions, and search best practices. It includes:

  • A set of interactive, on-demand courses
  • A preparation course to get you ready for the exam
  • A certification exam to validate and then share your competence
See more about the covered topics

Earn the Certification

  • Completing this Learning Path will give you the knowledge to prepare you to take the Microsoft Advertising Search Certification exam.

Already an expert?

Need to check if you’re ready?

Search Advertising Learning Path

21 courses | 5 hour 04 minutes • Certification available

Locked
Get started 1: Keywords and Match Types
Get started with Microsoft Advertising Search by learning about keywords and the match types available with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Get started 2: Structure and Ads
Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Get started 3: Bidding and Budgets
Get started with Microsoft Advertising Search by learning about how bidding and budgets work with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Get started 4: Targeting and Bid Adjustments
Get started with Microsoft Advertising Search by learning about targeting the right customers and adjusting your bids with Microsoft Advertising.
15 minutes
Locked
Start
Locked
Microsoft Advertising Editor
Learn how Microsoft Advertising Editor can make managing your search campaigns so much more efficient with Microsoft Advertising.
10 minutes
Locked
Start
Locked
UET and Conversion Tracking
Learn how Universal Event Tracking (UET) and conversion tracking can help you meet your search advertising goals with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Microsoft Advertising Audiences
Learn how Microsoft Advertising Audiences can help you reach the right customers with your search campaigns.
11 minutes
Locked
Start
Locked
Dynamic Search Ads (DSA)
Learn how Dynamic Search Ads (DSAs) can help you make your search marketing campaigns even more effective with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Google Import
Learn how to make your search campaign management so much easier by importing your campaigns into Microsoft Advertising from Google.
10 minutes
Locked
Start
Locked
Microsoft Advertising Reporting
Learn how you can use Microsoft Advertising Reporting to review your search campaign data and optimize your campaigns.
10 minutes
Locked
Start
Locked
Ad Extensions
Learn how to improve the effectiveness of@your search ads with Microsoft Advertising Ad extensions.
8 minutes
Locked
Start
Locked
Introduction to Accounts and Billing
Learn how to manage the accounts and billing of your campaigns with Microsoft Advertising.
10 minutes
Locked
Start
Locked
Responsive Search Ads
Learn how to create ads easily using Responsive Search Ads by eliminating the need to figure out which headlines and descriptions work well together.
10 minutes
Locked
Start
Locked
Introduction to the Microsoft Advertising Partner Network (Syndication)
Learn about the value of Syndication and how to maximize this value to increase your reach across the Microsoft Advertising network.
20 minutes
Locked
Start
Locked
Manage and optimize your Microsoft Advertising Partner Network (Syndication) campaigns
In this course, you'll learn how to manage your syndication settings and optimize your performance data to increase your ROI.
12 minutes
Locked
Start
Locked
Automated Bid Strategies
Learn how Microsoft Advertising offers a suite of automated bidding strategies to help you meet your search marketing goals.
20 minutes
Locked
Start
New
Locked
New
Search Certification Preparation
Learn about the Search Certification exam and the key topics you’ll need to know about then complete 25 practice questions to help you prepare.
30 minutes
Locked
Start
New
Locked
New
Search Certification Exam
Complete the 50-question exam to earn your Microsoft Advertising Search Certification.
60 minutes
Locked
Start
×
Progress bar image

Create Credly Account

Accept and claim your badge

Share your badge

Progress bar image

Create Credly Account

Accept and claim your badge

Share your badge

You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

Related topics

Thumbnail
EVENT
New consumer experiences and how to build them (Asia Pacific)
Learn about all the new engaging rich ad experiences from Microsoft Advertising that let your brand and products shine.
June 13, 2022 • 60 minutes

UPDATED

Thumbnail
EVENT
New consumer experiences and how to build them (Europe)
Learn about all the new engaging rich ad experiences from Microsoft Advertising that let your brand and products shine.
June 15, 2022 • 60 minutes

UPDATED

Thumbnail
EVENT
New consumer experiences and how to build them (Americas)
Learn about all the new engaging rich ad experiences from Microsoft Advertising that let your brand and products shine.
June 16, 2022 • 60 minutes

UPDATED