What you’ll learn
Explore the foundations of programmatic advertising through key topics such as the history of advertising, TV Advertising, and Data 101. Next, dive deeper into Microsoft Advertising’s fully integrated platforms for programmatic advertising and how you can use it to further your advertising goals whether you’re a buyer or a seller. By the end of this Learning Path, you’ll have a comprehensive understanding of how the programmatic advertising ecosystem works on both sides allowing you to unlock the full value of your programmatic advertising program.