Individuals who were Microsoft Advertising Certified Professionals (MACP) as of April 4, 2022, will automatically receive the new Microsoft Advertising Search Certification and digital badge. You can expect to receive an email from Credly, Microsoft Advertising’s digital badging partner, on April 27, 2022, with instructions on how to claim your badge. This certification and badge will be valid for one year from the award date.
Nothing changes for your existing Microsoft Advertising Certified Professional certification—it will remain valid for the rest of
your certification period (if applicable), and you can continue to use both your PDF certificate and the logo. Under the new program, you can also choose to earn your Native & Display and Shopping certifications.