Our certifications have changed

We have increased the number of certifications to better reflect the way you work. There are 3 new certifications available–Search, Native & Display, and Shopping. To earn each certification, you’ll need to pass an online multiple-choice exam of 50 questions by achieving a score of 80% or more. Pass all 3 of them, and you’ll automatically receive our highest-level certification–the Microsoft Advertising Certified Professional (MACP) status, which proves your expertise across our Microsoft Advertising solutions.

Three certifications now available. For free.

Develop your skills, validate your competency, and then demonstrate that to others using our certification badges, specially designed to be shareable on social media such as LinkedIn.

CERTIFICATION
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.
21 courses | 5 hour 04 minutes

NEW

CERTIFICATION
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.
9 courses | 2 hour 42 minutes

NEW

CERTIFICATION
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.
12 courses | 4 hour 05 minutes

NEW

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Earn the Microsoft Advertising Certified Professional status

Pass all 3 certifications to automatically receive your Microsoft Advertising Certified Professional status–no additional exam required.

Were you MACP certified in April 2022? Learn about your path going forwardRight arrow icon

Microsoft Advertising certifications are informative, convenient, and free to everyone

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Pick your path and prepare for the exam

Complete the courses to get ready for the exam. Or, skip straight to it if you’re already an expert on the topic.

Pass the certification exam

Complete the 50-question exam with a score of 80% or more to pass. You can pause and resume at any time.

Download your certification badge

Claim your badge through Credly and use it to get recognized for your skills and knowledge.

Progress bar image

Pick your path and prepare for the exam

Complete the courses to prepare for the exam. Or, if you’re already an expert in the topic, skip straight to the exam.

Pass the certification exam

Complete the 50-question exam with a score of 80% or more to pass. You can pause and resume at any time.

Download your certification badge

Claim your badge through Credly and use it to get recognized for your skills and knowledge.

Earn badges for these additional Learning Paths

Some learning paths don’t have a certification, but you can still earn a badge! Just complete all of the courses in the learning path.

BADGE
New to digital advertising? Get started with the fundamentals! This learning path provides an introduction to the digital marketing industry by starting with the foundations and then looking at search, shopping, and display advertising.
4 courses | 0 hour 38 minutes

NEW

BADGE
This learning path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: Responsibility, values and includsion.
6 courses | 2 hour 00 minutes

NEW

NEW

Certifications & Badges FAQS

I was already a Microsoft Advertising Certified Professional prior to the program changes. How do they affect me?

Individuals who were Microsoft Advertising Certified Professionals (MACP) as of April 4, 2022, will automatically receive the new Microsoft Advertising Search Certification and digital badge. You can expect to receive an email from Credly, Microsoft Advertising’s digital badging partner, on April 27, 2022, with instructions on how to claim your badge. This certification and badge will be valid for one year from the award date.

Nothing changes for your existing Microsoft Advertising Certified Professional certification—it will remain valid for the rest of your certification period (if applicable), and you can continue to use both your PDF certificate and the logo. Under the new program, you can also choose to earn your Native & Display and Shopping certifications.