Microsoft Advertising Certifications

We have increased the number of certifications to better reflect the way you work. We have 3 new certifications available: Search, Native & Display, and Shopping. You do not need to complete all 3 unless you wish to obtain your Microsoft Advertising Certified Professional (MACP) status.

Although we recommend reviewing the Learning Path material and certification prep course before taking the exam, it is not mandatory.

You may retake it at any moment and as many times as needed. We recommend waiting at least one day between attempts to give yourself time to study and review the certification prep lessons or courses.

Each certification status is valid for one year. Prior to expiration, you will receive notification to retake the exam.

To maintain your Microsoft Advertising certification and badge, you need to take a recertification course. Your certification is then renewed for one year. If you’ve earned and want to keep your Microsoft Advertising Certified Professional (MACP) status, you will need to pass all three recertification courses.

You’ll be able to access a recertification course on each Learning Path before your certification expires. The courses aren’t available yet, but we’ll let you know when it’s time to complete your recertification courses.

You’ll receive two recertification email reminders prior to your one-year certification expiration date. The first reminder will go out one month before expiration; the second reminder will be sent out one week prior to expiration. The email will have instructions on how you can recertify. There will also be a banner in the “Achievements” section on your Learning Lab Dashboard indicating that you need to recertify.

Your certification is valid for one year. If you don’t recertify during that one-year period, you’ll need to retake the 50-question certification exam.

When you recertify, you’ll maintain access to your Credly badge. If you don’t recertify within one year of earning your Microsoft Advertising certification and badge, you’ll lose access to this badge until you earn your certification again.

This status is designed to prove your expertise across all aspects of the digital advertising ecosystem, including Search, Native & Display, and Shopping. If you are not interested in earning a certification in one or two of these areas, you can still earn one for the others.

Passing a certification exam for Search, Native & Display, and/or Shopping demonstrates your understanding of the advertising ecosystem, including the Microsoft Advertising platform, solutions, and best practices in that area. If you pass all 3 certification exams, you will be granted the Microsoft Advertising Certified Professional (MACP) status. There are Credly digital badges associated with each of the Microsoft Advertising certifications, as well as with the the completion of the Marketing with Purpose and Digital Advertising Fundamentals Learning Paths.

You can share your awarded badge on various social media platforms such as LinkedIn. Visit the Credly Acclaim Help Center for more information on how and where you may do so.

After you’ve earned a badge, you’ll receive a notification email from Credly’s Acclaim platform. If this is your first time claiming a Microsoft Advertising badge, follow these steps:

1. Click the link in that email.
2. Create an account on Credly’s Acclaim platform.
3. Confirm your account by clicking the link in a confirmation email that is generated after you set up your account.

We will occasionally update the look and feel of our badges. New designs have the same functionality as before, and we encourage you to show your skills by sharing your badge with your peers and on social channels.

If you believe you are eligible for a badge but have not received it, contact our support center. If you have questions about the Acclaim platform or on how to claim your badge, contact Credly support.