Welcome to Microsoft Advertising Learning Lab

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Getting started with Microsoft Audience Ads for…

Learn how to create and manage your Audience campaigns.
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Help us create a greener 2020 one tree at a time

We're in support of Microsoft's sustainability initiative to plant 250,000 trees on behalf of our clients. Become a Microsoft Advertising Certified Professional & we'll plant 1 tree on your behalf.
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Already in-the-know with EXTA, DSA and MSAN?

Take the exam, prove your expertise and become a Microsoft Advertising Certified Professional today. (Formerly Bing Ads Accredited Professional)
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Automated bidding

This course will provide an overview of automated bidding and show you how to set a Microsoft Advertising automated bid strategy that is best for your business goals.
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In-market Audiences

Discover Microsoft Advertising In-market Audiences and see how to associate In-market Audiences with your campaigns or ad groups to improve campaign performance.
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