Welcome to Microsoft Advertising Learning Lab

Bing Ads Academy is now Microsoft Advertising Learning Lab!
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Already in-the-know with EXTA, DSA and MSAN?

Take the exam, prove your expertise and become a Microsoft Advertising Certified Professional today. (Formerly Bing Ads Accredited Professional)
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Getting started with Microsoft Audience Ads for…

Learn how to create and manage your Audience campaigns.
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Product Audiences for MSAN and Search

In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Product Audiences, and customize the UET tag to support Product Audiences.
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Similar Audiences

In this training you will learn about Similar Audiences and how you can set them up to connect with a wider set of qualified customers.
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In-market Audiences

Discover Microsoft Advertising In-market Audiences and see how to associate In-market Audiences with your campaigns or ad groups to improve campaign performance.
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