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Campaign Strategy
Campaign Strategy
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Reporting
The power of Microsoft Advertising reporting
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Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps
Competition tab
Syndication
Syndication
Introduction to the Microsoft Advertising Partner Network (Syndication)
Manage and optimize your Microsoft Advertising Partner Network (Syndication) campaigns
Digital Advertising Fundamentals Learning Path
Digital Advertising Fundamentals Learning Path
Digital Advertising Fundamentals
Digital Advertising Fundamentals
Digital Advertising Fundamentals: Foundations
Digital Advertising Fundamentals: Search
Digital Advertising Fundamentals: Shopping
Digital Advertising Fundamentals: Display
Marketing with Purpose Course
Marketing with Purpose Course
Marketing with Purpose
Marketing with Purpose
1. Marketing with Purpose: Overview
2. Marketing with Purpose: The role of Responsibility
3. Marketing with Purpose: The role of Values
4. Marketing with Purpose: The role of Inclusion
5. Marketing with Purpose: Earn your badge!
Microsoft Advertising Basics
Microsoft Advertising Basics
Broad Match
Broad Match
Getting started with broad match
Building and measuring success with broad match
Reporting
Reporting
The power of Microsoft Advertising reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps
Competition tab
Ad Types
Ad Types
Getting started with Expanded Text Ads
Set up and manage your Expanded Text Ads
Expanded Text Ads reports and optimization
Ad customizers
Video: Responsive Search Ads
Responsive Search Ads: Create, Test & Optimize
Google Import
Google Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control
New and updated content
New and updated content
Updated: Microsoft Audience Network
Updated: Microsoft Audience Network
Getting started with the Microsoft Audience Network for Audience Campaigns
Microsoft Audience Network for Audience campaigns - Reporting
Getting Started with the Microsoft Audience Network for Search Campaigns
Microsoft Audience Ads for search campaigns - Reporting and Best Practices
Updated: Microsoft Shopping
Updated: Microsoft Shopping
Setting up your Microsoft Merchant Center store
Product feed best practices
Setting up your Microsoft Shopping feed
Google Merchant Center Import
Setting up your Microsoft Shopping campaign
Updated: Other
Updated: Other
The power of Microsoft Advertising reporting
Introduction to Remarketing in Paid Search
Automated bidding
Updated: Syndication
Updated: Syndication
Introduction to the Microsoft Advertising Partner Network (Syndication)
Manage and optimize your Microsoft Advertising Partner Network (Syndication) campaigns
New: Digital Advertising Fundamentals
New: Digital Advertising Fundamentals
Digital Advertising Fundamentals: Foundations
Digital Advertising Fundamentals: Display
Digital Advertising Fundamentals: Search
Digital Advertising Fundamentals: Shopping
Updated: Audience Targeting
Updated: Audience Targeting
Dynamic Remarketing for the Microsoft Audience Network and Search
New: Marketing with Purpose
New: Marketing with Purpose
1. Marketing with Purpose: Overview
2. Marketing with Purpose: The role of Responsibility
3. Marketing with Purpose: The role of Values
4. Marketing with Purpose: The role of Inclusion
5. Marketing with Purpose: Earn your badge!
Products and Features
Products and Features
Accounts & Billing
Accounts & Billing
Apply and manage monthly invoicing
Automated bidding
Automated bidding
Automated bidding
Dynamic search ads
Dynamic search ads
Dynamic search ads – the what, why & how
Creating dynamic search ad campaigns
Managing dynamic search ad campaigns
Optimizing dynamic search ad campaigns
Dynamic search ads best practices and FAQs
Video: Page feeds for dynamic search ads walkthrough
Microsoft Audience Network – Audience campaigns
Microsoft Audience Network – Audience campaigns
Getting started with the Microsoft Audience Network for Audience Campaigns
Microsoft Audience Network for Audience campaigns - Reporting
Campaign Experiments
Campaign Experiments
Campaign Experiments
Microsoft Advertising Scripts
Microsoft Advertising Scripts
Getting started with Microsoft Advertising Scripts
Microsoft Shopping campaigns
Microsoft Shopping campaigns
Setting up your Microsoft Merchant Center store
Setting up your Microsoft Shopping feed
Google Merchant Center Import
Product feed best practices
Setting up your Microsoft Shopping campaign
Microsoft Shopping reports and analysis
Microsoft Shopping campaign best practices
Local Inventory Ads
Audience targeting
Audience targeting
Introduction to audience targeting
Introduction to Remarketing in Paid Search
Create and apply Remarketing audience lists
Remarketing in paid search guided demo
Remarketing reports and optimization
In-market Audiences
Video: LinkedIn profile targeting
Custom audiences
Dynamic Remarketing for the Microsoft Audience Network and Search
Similar Audiences
Microsoft Audience Network – Search campaigns
Microsoft Audience Network – Search campaigns
Getting Started with the Microsoft Audience Network for Search Campaigns
Microsoft Audience Ads for search campaigns - Reporting and Best Practices
Tools and Reporting
Tools and Reporting
Google Import
Google Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control
Microsoft Advertising Editor
Microsoft Advertising Editor
Microsoft Advertising Editor (MAE) set up and navigation
Making changes with Microsoft Advertising Editor
Customize Microsoft Advertising Editor
Microsoft Advertising Intelligence
Microsoft Advertising Intelligence
Using Microsoft Advertising Intelligence for keyword research
Using Microsoft Advertising Intelligence for insights
Using Microsoft Advertising Intelligence for Quality Score analysis
Universal Event Tracking
Universal Event Tracking
Introduction to Universal Event Tracking
Introduction to conversion tracking
Customizing UET for conversion tracking
Optimizing UET for conversion tracking
Google Tag Manager
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