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Advertising Learning Lab
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Full course catalog
Audience targeting
Introduction to audience targeting
Introduction to Remarketing in Paid Search
Create and apply Remarketing audience lists
Remarketing in paid search guided demo
Remarketing reports and optimization
In-market Audiences
Video: LinkedIn profile targeting
Custom audiences
Product Audiences for MSAN and Search
Similar Audiences
Automated bidding
Automated bidding
Broad Match
Introduction to broad match
Getting started with broad match
Building and measuring success with broad match
Campaign Experiments
Campaign Experiments
Dynamic search ads
Introduction to dynamic search ads
Dynamic search ads – the what, why & how
Creating dynamic search ad campaigns
Managing dynamic search ad campaigns
Optimizing dynamic search ad campaigns
Dynamic search ads best practices and FAQs
Video: Page feeds for dynamic search ads walkthrough
Expanded Text Ads
Introduction to Expanded Text Ads
Getting started with Expanded Text Ads
Set up and manage your Expanded Text Ads
Expanded Text Ads reports and optimization
Ad customizers
Video: Responsive Search Ads
Google Import
Introduction to Google AdWords Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control
Microsoft Advertising Editor
Introduction to Microsoft Advertising Editor (MAE)
Microsoft Advertising Editor (MAE) set up and navigation
Making changes with Microsoft Advertising Editor
Customize Microsoft Advertising Editor
Microsoft Advertising Intelligence
Introduction to Microsoft Advertising Intelligence (MAI)
Using Microsoft Advertising Intelligence for keyword research
Using Microsoft Advertising Intelligence for insights
Using Microsoft Advertising Intelligence for Quality Score analysis
Microsoft Advertising Scripts
Microsoft Advertising Scripts overview
Getting started with Microsoft Advertising Scripts
Microsoft Audience Network – Audience campaigns
Introduction to Microsoft Audience Ads for Audience campaigns
Getting started with Microsoft Audience Ads for Audience campaigns
Microsoft Audience Ads for Audience campaigns - reporting and best practices
Microsoft Audience Network – Search campaigns
Introduction to Microsoft Audience Ads for Search campaigns
Getting started with Microsoft Audience Ads for search campaigns
Microsoft Audience Ads for search campaigns - reporting and best practices
Microsoft Shopping Campaigns
Introduction to Microsoft Shopping
Setting up your Microsoft Merchant Center store
Setting up your Microsoft Shopping feed
Setting up your Microsoft Shopping campaign
Product feed best practices
Microsoft Shopping campaign best practices
Microsoft Shopping reports and analysis
Import from Google Merchant Center
Local Inventory Ads
Reporting
The power of Microsoft Advertising reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps
Competition tab
Syndication
Introduction to the Microsoft Advertising Partner Network (Syndication)
Manage and optimize your Microsoft Advertising Partner Network (Syndication)
Universal Event Tracking
Introduction to Universal Event Tracking
Introduction to conversion tracking
Customizing UET for conversion tracking
Optimizing UET for conversion tracking
UET Tag Helper
Google Tag Manager
Certification
Overview
Certification study guide
Certification dashboard
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