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Advertising Learning Lab

Marketing with Purpose Course

The Marketing with Purpose Course can help you accelerate growth by building a more trusted brand. The course outlines marketing actions to take across the core building blocks of trust: responsibility, values, and inclusion.
By the end of this course, you will be able to:
  1. Understand how to activate Marketing with Purpose to drive business growth
  2. Build more trusted customer relationships with responsible marketing tactics and insights
  3. Uncover opportunities for shared values to drive value and increase brand love
  4. Apply inclusive marketing insights to increase purchase intent and loyalty
  5. Earn a badge to showcase that you’re a champion for Marketing with Purpose

The lessons must be taken in order.
Chris Capossela, CMO of Microsoft
Video - Welcome to the Marketing with Purpose Course

1. Marketing with Purpose: Overview

Understand how to activate Marketing with Purpose to drive business growth.

15 min
Start

2. Marketing with Purpose: The role of Responsibility

Build more trusted customer relationships with responsible marketing tactics and insights.

20 min
Start

3. Marketing with Purpose: The role of Values

Uncover opportunities for shared values to drive value and increase brand love.

20 min
Start

4. Marketing with Purpose: The role of Inclusion

Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.

30 min
Start

5. Marketing with Purpose: Earn your badge!

Earn a badge to showcase that you’re a champion for Marketing with Purpose.

25 min
Start
Earn your badge and signal to your clients and business network you are equipped to accelerate growth by building more trusted customer marketing and advertising. Learn more about badges.