In the ever-evolving digital landscape, capturing and sustaining audience attention has become a critical focus for brand advertisers. We understand the challenge of capturing and sustaining audience attention in today's digital landscape. That’s why we’ve developed compelling Interactive Ad experiences that transform passive viewers into active participants, delivering measurable results that help your brand stand out. This approach to Interactive Ads is built on two core pillars:
- Player-First Strategy: Our ads are designed with the player's experience in mind, ensuring that your brand goals are met while delivering a seamless and enjoyable experience for the audience.
- Innovative Storytelling: Interactive ads transform brand messaging into engaging experiences, making them more memorable and deepening the connection between the brand and the consumer.
The product suite includes Playables and Interactive Video. Playables are standalone gamified ads that drive brand lift by fostering authentic interactions between players and advertisers. Proven to drive upper-funnel awareness, Playables offer unique opportunities to gamify key features of a brand or product. Research indicates that 80% of players find Playable experiences enjoyable, with 84% preferring them to standard video ads (Activision Blizzard Media, Internal Usability Study, April 2023). And the results we are seeing reflect this benefit for advertisers as well. We’ve found that when advertisers combine Interactive Video and Playables, they see 1.8x lift in ad recall (Activision Blizzard Media, Brand Survey Lite Meta-Analysis with Statistically Significant Findings (2023)).
Under the Interactive Video category, three core formats are available, each designed to maximize storytelling and brand messaging:
- Video Explorer: Encourages users to explore a brand in-depth, highlighting different features and benefits through tappable sections.
- Tappable Video: Integrates interactive elements within the video itself, inviting users to actively engage with the ad.
- Video Selector: Allows users to choose content most relevant to them, enhancing the personalization of the ad experience.
