Gaming solutions

We are shaping the future of in-game advertising by offering opportunities across major gaming surfaces, enabling brands to reach players wherever they play.

A person with headphone sitting at a desk.

Benefits of Microsoft gaming solutions

Scaled opportunities

Reach a diverse and engaged gaming audience at scale today via targetable audience segments, programmatic curated packages, and direct buys.

A person wearing headphones, sitting on an orange couch, and using a cellphone.

Premium content

Tap into an iconic and brand-safe family of titles across all playable screens.

Four people, two are sitting on a big stair in the background and two are sitting in a first row. Both couples are using a phone.

Immersive experiences

Engage players and deepen brand affinity through experiences and formats that span playable ads, rewarded video, custom branded campaigns and more.

Two people, one holding a camera and pointing it forward, the second person is holding a laptop and smiling.

Features

Direct buys
In-market audiences
Curated gaming packages

Direct buys

Reach highly engaged gaming audiences with premium ad formats across mobile, PC, and console, powered by in-game inventory from Activision Blizzard, Microsoft Casual Games, and Xbox–exclusively from Activision Blizzard Media.

Two people sitting on a couch and holding game controllers. One person is smiling and celebrating, the other one is closing their eyes with a hand.

In-market audiences

Globally available audience segments cover gaming-specific categories and are ready for self-serve targeting—exclusively from Microsoft Advertising.

Two people having coffee sitting on a curb outdoors.

Curated gaming packages

Connect with your audience within the dynamic world of gaming through easy-to-activate packages, including options like Microsoft gaming, rewarded video, cross-screen and more.

Two adults and two kids on a couch. One person is holding a laptop. One child is using a tablet.

Gaming by the numbers

500M

Gaming audience across formats and devices.¹

79%

Players spend more time streaming media online compared to the general population.²

60%

Millennials between the ages 25 to 49—savvy internet users with strong purchase power.²

41%

More inclined to be video/CTV streamers, 2x more than the general population.²

Get started with Activision Blizzard, Microsoft Casual Games, and Xbox

Learn more

Frequently asked questions

More information on direct sponsorship options can be found here.

For more information on programmatic options, contact your Microsoft Advertising representative.

Some of the formats available within our gaming solutions include rewarded video, interstitial video, and custom options from Activision Blizzard Media.

Cross-screen gaming packages bring together the power of the big screen (CTV) and the power of the personal screen (mobile) to build connections between where users watch and where users convert. We’re making that possible via our premium CTV partner supply and our O&O mobile gaming supply from Activation Blizzard Media.

[1] Microsoft Internal Data, US Sept-Nov 2023.
[2] Microsoft Internal Data, FY24 Q4 Earnings Report, July 2024.