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Benefits of Microsoft gaming solutions

A person wearing headphones, sitting on an orange couch, and using a cellphone.

Scaled opportunities

Reach a diverse and engaged gaming audience at scale today via targetable audience segments, programmatic curated packages, and direct buys.

Four people, two are sitting on a big stair in the background and two are sitting in a first row. Both couples are using a phone.

Premium content

Tap into an iconic and brand-safe family of titles across all playable screens​.

Two people, one holding a camera and pointing it forward, the second person is holding a laptop and smiling.

Immersive experiences

Engage players and deepen brand affinity through experiences and formats that span playable ads, rewarded video, custom branded campaigns and more.

Features

Two people sitting on a couch and holding game controllers. One person is smiling and celebrating, the other one is closing their eyes with a hand.

Direct buys

Reach highly engaged gaming audiences with premium ad formats across mobile, PC, and console, powered by in-game inventory from Activision Blizzard, Microsoft Casual Games, and Xbox–exclusively from Activision Blizzard Media.

Gaming by the numbers

500M

Gaming audience across formats and devices.1

79%

Players spend more time streaming media online compared to the general population​.2

60%

Millennials between the ages 25 to 49—savvy internet users with strong purchase power​.2

41%

More inclined to be video/CTV streamers, 2x more than the general population.2

Frequently asked questions

More information on direct sponsorship options can be found here.

For more information on programmatic options, contact your Microsoft Advertising representative.

[1] Microsoft Internal Data, US Sept-Nov 2023.
[2] Microsoft Internal Data, FY24 Q4 Earnings Report, July 2024.