Cross-platform strategy and other product updates

• 70% of gamers play daily, and 95% play at least once a week.
• 73% of weekly gamers play across two or more platforms.
• Prime gaming hours are in the evening and late night, ideal for high-impact messaging.
• 75% of gamers multitask, often watching TV or streaming while they play which provides cross-screen synergy.
• Players are most receptive to opt-in (54%), short-form (51%), and non-disruptive (47%) ad.

Our latest research highlights the trends from across the gaming ecosystem, and it proves our gaming offering has never been better set up for your success. You can learn more about this research on our blog. From video ads and display it's easy to activate your ads while exciting gaming formats, like rewarded video and playables can take your brand to the next level.

With millions of monthly active users spread over 17 markets, Xbox is the core of any gaming strategy. And by leveraging our first party and deterministic targeting offerings, we are able to reach your core customers where they are spending the majority of their time. All of this is done in a 100% viewable environment, and leveraging ad formats you're familiar with like video, display and impressive sponsorship opportunities.

For game publishers, Xbox is able to support your launch at all stages of the product lifecycle. From the start of the cycle by fueling early engagement and boosting pre-order sales, to driving day one-excitement and amplifying the game launch, to powering downloadable content (DLC) sales, capitalizing on seasonal demand and publisher sales, Xbox can help you achieve success in all stages of the funnel.

We’ll see even more from Xbox and from across the gaming ecosystem over the coming months and will be back with more updates in July. For more on how your brand can activate across gaming, contact us here.