What you’ll learn

This Learning Path will help you build your knowledge and demonstrate your understanding of native & display advertising, including the Microsoft Advertising platform, solutions, and native & display best practices. It includes:

  • A set of interactive, on-demand courses
  • A preparation course to get you ready for the exam
  • A certification exam to validate and then share your competence
See more about the covered topics

Earn the Certification

  • Completing this Learning Path will give you the knowledge to prepare you to take the Microsoft Advertising Native & Display Certification exam.

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Native & Display Advertising Learning Path

11 courses | 3 hour 45 minutes • Certification available

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Digital Advertising Fundamentals: Native & Display
In this course, you’ll explore the basics of native and display advertising.
20 minutes
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Introducing the Microsoft Audience Network
In this course, you’ll discover the basics of the Microsoft Audience Network. It will help you understand how the Microsoft Audience Network works and how it can help you achieve your marketing goals.
20 minutes
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Creating Audience Ad Campaigns
In this course, you'll learn how to create new Audience Ads Campaigns.
15 minutes
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Extending your search campaigns to Audience Ads
In this course, you'll learn how to expand your search campaigns to Microsoft Audience Ads.
10 minutes
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Selecting and optimizing images for the Microsoft Audience Network
In this course you will learn the specifications and best practices for images for Audience Ads.
15 minutes
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Planning, tracking, and optimizing your Microsoft Audience Network campaigns
Getting the most out of your audience ad campaigns involves setting them up for success, tracking them accurately, then being able to report out on their effectiveness. In this course we’ll take a closer look at these three stages.
20 minutes
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Using Dynamic Remarketing for Search and the Microsoft Audience Network
In this course, you'll learn how to target feed-based audience campaigns and shopping campaigns with Dynamic Remarketing, and customize the Universal Event Tracking (UET) tag to support Dynamic Remarketing.
30 minutes
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Introducing and Setting up Video & Connected TV Ads
In this course, you will be introduced to video advertising and learn about Microsoft Advertising's video product offering and its value to you as an advertiser.
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Native & Display Certification Preparation
Learn about the Native and Display Certification exam and the key topics you'll need to know about then complete 25 practice questions to help you prepare.
30 minutes
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Native & Display Certification Exam
Complete the 50-question exam to earn your Microsoft Advertising Native and Display Certification.
60 minutes
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Native & Display Recertification
Complete this course to recertify your Microsoft Advertising Native and Display Certification.
5 minutes
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You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

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