What you’ll learn

This Learning Path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: responsibility, values, and inclusion.

By the end of this Learning Path, you will be able to:

  • Build more trusted customer relationships with responsible marketing tactics and insights.
  • Uncover opportunities for shared principles to drive value and increase brand love.
  • Apply inclusive marketing insights to increase purchase intent and loyalty.

Earn the Badge

  • Complete courses 1-5 in the Learning Path to earn a digital Badge. It can be shared and verified on LinkedIn or other social media platforms to demonstrate your new knowledge. The courses must be taken in order.
  • Pro Tip: Once you’ve completed the Marketing with Purpose Learning Path and earned your Badge, you can take the optional Marketing with Purpose Attributes course to put your new knowledge to use! 
  • Learn more about badges

Marketing with Purpose Learning Path

6 courses | 1 hour 50 minutes • Certification available

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1. Marketing with Purpose: Overview
Understand how to activate Marketing with Purpose to drive business growth.
15 minutes
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2. Marketing with Purpose: The role of Responsibility
Build more trusted customer relationships with responsible marketing tactics and insights.
20 minutes
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3. Marketing with Purpose: The role of Values
Uncover opportunities for shared values to drive value and increase brand love.
20 minutes
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4. Marketing with Purpose: The role of Inclusion
Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.
30 minutes
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5. Marketing with Purpose: Earn your badge!
Earn a badge to showcase that you’re a champion for Marketing with Purpose.
25 minutes
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optional
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Marketing with Purpose Attributes
Welcome to Marketing with Purpose Attributes. In this course, you’ll learn how to differentiate your brand from your competitors by highlighting unique attributes.
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Create Credly Account

Accept and claim your badge

Share your badge

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Create Credly Account

Accept and claim your badge

Share your badge

You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

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