What you’ll learn

New to digital advertising? Need a quick refresh? Get started with the fundamentals!

These courses provide an introduction to the digital marketing industry by starting with the foundations and then looking at search, shopping, and display advertising.

Earn the Badge

  • Complete 4 courses in the Learning Path in any order to earn a digital Badge. It can be shared and verified on LinkedIn or other social media platforms to demonstrate your new knowledge.

Digital Advertising Fundamentals Learning Path

4 courses | 0 hour 38 minutes • Certification available

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Digital Advertising Fundamentals: Foundations
In this course, you'll learn the foundations of the digital advertising industry, its main terminology and its key players.
11 minutes
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Digital Advertising Fundamentals: Shopping
In this course, you'll learn the foundations of the digital advertising industry and its main terminology in relation to shopping.
7 minutes
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Digital Advertising Fundamentals: Display
In this course, you’ll explore the basics of display advertising.
12 minutes
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Create Credly Account

Accept and claim your badge

Share your badge

You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

Related topics

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CERTIFICATION
Search Advertising Learning Path
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.

UPDATED

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CERTIFICATION
Native & Display Advertising Learning Path
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.

UPDATED

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CERTIFICATION
Shopping Advertising Learning Path
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.

UPDATED