Green striped background on the left with a cartoon-style outdoor scene on the right, featuring a wooden signpost, trees, and part of a rocky structure with a red ladder.

Captivate and reward gaming audiences

We create in-game, user-initiated video ads that let brands engage and reward millions of players during key gameplay moments. Drive reach and frequency with Rewarded Video or boost engagement through innovative Interactive Video formats.

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In-Game Video Ads

Smartphone displaying a candy-themed game reward screen with a blue gift box and a golden badge icon, featuring a pink “Claim prize” button, set against a green striped background.

Seamlessly integrated into gameplay

Our fans are fully immersed in our games, showing passion and engagement beyond casual check-ins. Our in-game video ads are crafted to enhance their experience. We work closely with our game studios to seamlessly integrate ads into gameplay, rewarding players at every moment.

Smartphone displaying a candy-themed game reward screen with a blue fish-shaped icon labeled “Friendly Fish,” text explaining to collect stickers for an extra fish, and a green “OK” button, set against a green striped background.

In-Game Rewarded Video

Our 100% brand safe in-game rewarded video ad campaigns drive superior impact across the entire purchase funnel. The non-intrusive nature of the video ads, combined with desirable player rewards, yields powerful results for brands.

By the numbers

96%

Completion rate¹

98%

Viewability²

Smartphone displaying a Maybelline New York interactive ad with a pink banner reading “Tap a gloss shade to learn more” and five lip gloss shades shown at the bottom, set against a green striped background.

In-Game Interactive Video

Combine interactive elements with high-quality video to create impactful campaigns that deeply connect with players. In-Game Interactive Video transforms viewers into active participants through compelling storytelling and turnkey formats.

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Smartphone displaying a Lumina Beauty ad with the headline “Illuminate Your Natural Glow,” featuring an amber dropper bottle on an orange fabric background and a product description for Vitamin C Serum with a “Go Back” button at the bottom.

Video Explorer

Video Explorer encourages players to explore your brand in-depth, highlighting key features and benefits through tappable sections.

Looking for more interactive ways to engage players? Explore more here.

Smartphone displaying a Verdia skincare ad featuring a green jar labeled “Aloe & Matcha Under Eye Patches” with text promoting benefits like refreshing, de-puffing, and nourishing, set against a green striped background.

Tappable Video

Tappable Video integrates interactive elements within the video itself, inviting users to actively engage with the ad.

Looking for more interactive ways to engage players? Explore more here.

Smartphone displaying a Revel cosmetics ad with the headline “Ready to Make a Statement?” and an image of multiple lipsticks arranged in a star shape, divided by a bold red brushstroke, set against a green striped background.

Video Selector

Video Selector empowers players to choose the content that interests them most, creating a more personalized and engaging ad experience.

Looking for more interactive ways to engage players? Explore more here.

Powerful optimizations, premium experiences

Elevate your in-game ads with tools that boost accessibility and engagement. Add captions, branded video skins, or interactive end cards to create richer player experiences.

Video skins for vertical play

Gaming is a full-screen, premium experience. Video Skins extend that energy to brand creative, surrounding content with contextually relevant, immersive design.

Smartphone displaying a Sugarlemon ad with the headline “The gift card for what they love,” featuring an image of a white smartwatch and the word “now” in bold text, set against a green striped background.

End cards that inspire action

Turn engagement into impact. Static End Cards reinforce your message and drive action, helping maximize brand recall and campaign performance.

Smartphone displaying a SpecMax ad with the text “I go to SpecMax and I love it” and a blue button labeled “Am I eligible?” at the bottom, set against a green striped background.

Captions that captivate

Make every message accessible. Our captioning supports English, Spanish, French, Italian, and German to expand reach and connection across audiences.

Success stories

See how we’ve helped our clients find success.

Three smartphones against a yellow background: left shows Anchor-branded game instructions, center shows gameplay with bread in a kitchen, right shows reward screen with Anchor Spreadable ad.

Arla Anchor cracks the code to engagement with interactive ads

Arla Anchor brought its “Butter the Food, Butter the Mood” campaign into gaming to reach household shoppers through play.

+30% lift in ad recall
+94% engagement rate

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Two smartphones against a pink background with a large lip gloss tube in the center: left phone shows a pink-themed game screen with timer and items, right phone displays a Maybelline ad featuring Lifter Gloss and product details.

Maybelline sees 100,000 daily visitors and millions of plays

Maybelline tapped multiple gaming ad experiences to drive standout engagement and significant lifts across brand metrics.

12M mini-games played
100K Daily Website Visitors

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Close-up of a pink Prada perfume bottle on the left, with two smartphones on the right showing a Prada Candy-themed matching game featuring colorful candy icons and a prize message.

40,000 Prada samples requested in less than a day

Prada Candy entered Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

+1,813% increase in web traffic
6.6% click-through-rate

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[1] Moat Analytics Benchmarks, Video Mobile In-App Q1 2023
[2] Moat Analytics Benchmarks, Video Mobile In-App Q1 2023