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Copilot answering "What's the best sustainable backpack for everyday use?", encircled by the labels Get found, Get recommended and Get chosen.

Get found. Get recommended.
Get chosen.

 

For marketers, today’s challenge is winning over two audiences at once: the people who still research and choose brands themselves, and the LLMs and AI agents that are increasingly recommending what to buy and making decisions on people’s behalf.

Find solutions Read the news
Discovery is being rewritten ‘image representing that brands move from found through search to discovered via AI and Search, while AI moves from training-time knowledge to live web grounding that includes brands.’

WHY NOW

Discovery is being rewritten

 

People increasingly ask AI and get the answer — often with no click, no website visit, and no moment for your brand to make its case. Your audience is still there. But the decision is increasingly happening inside the AI answer.

 

Marketers need a new playbook. One where AI understands your brand, accurately represents your products and services, and puts you in front of customers at the moment they decide.

The vision: Ground AI in your business and products. Understand how it represents you. Take action.

 

Flywheel around the goal "Win in AI discovery and selection": AI insights from Microsoft Clarity, GEO and content improvements, agent-ready feeds, websites and transactions, AI-native advertising, Microsoft Web IQ for AI grounding, and better AI answers and actions.

The solutions: Find your solution in the new AI economy

 

Make your brand visible and recommended by AI

With Microsoft Clarity, you see how your brand shows up in the AI web and get practical GEO insights to improve your visibility. And Copilot in Clarity, your built-in AI analyst, tells you what to fix next.

Learn more about Clarity (opens new window) Read the GEO playbook (opens new window) Watch video (opens new window)

Drive better, measurable ROI with AI

AI-powered solutions like AI Max and Performance Max give your ad campaigns the flexibility and resilience needed to adapt to fast-changing customer demand and stay relevant on emerging AI-native ad experiences – driving higher engagement and more conversions when compared to traditional digital campaigns.

Learn more about AI Max Learn more about PMax

Make AI your new storefront

Help your products show up in AI-powered shopping experiences by making your product feed AI-ready and sharing your full catalog. Richer product data helps AI better understand, represent, and recommend your products. Use Microsoft Merchant Center to manage your catalog and prepare it for the AI economy.

Learn more about AI-ready product feeds (opens new window) Read the Agentic Commerce playbook (opens new window)

Convert AI shoppers into customers

Turn AI-driven product discovery into completed purchases with Copilot Checkout. Shoppers can complete transactions directly within Copilot while you remain the merchant of record.

 

Integration with providers like Shopify, Stripe, and PayPal helps make getting started simple.

 

 

Learn more about Agentic Commerce Watch video (opens new window)

From discovery to purchase with Brand Agents

Brand Agents help businesses show up in AI-powered discovery on Microsoft Copilot and Bing, then close the sale with a personalized shopping assistant on their own website.

 

Learn more about Brand Agents (opens new window) Watch video (opens new window)

A new search engine for AI agents

Web IQ is a suite of AI-native grounding APIs built for the agentic era. It sets a new Pareto frontier for efficient, fast, high-quality web grounding, so your agents can access fresh, real-world context and give reliable answers that go beyond LLM’s or agent’s pre-training.

Learn more about Web IQ

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Reimagining Search campaigns for the AI era with AI Max

 

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Tim Frank presenting in front of a Microsoft logo made of moss and flowers.

Perspective

 

How AI agents are rewriting the rules of brand discovery

 

For marketers, the internet is no longer one arena. Brands must now battle for attention across three fundamentally different modes of engagement at once.

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Build in the AI economy

Web IQ

Microsoft Clarity + GEO

Agentic Commerce Suite

Want to understand how AI-ready your business is for the AI economy?

The AI Maturity Framework benchmarks where you stand today, then points you to the moves that close your biggest gaps first: AI-powered advertising, a complete product catalog for agentic discovery, and more.

Take the AI Maturity self-assessment
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