2024 Microsoft Advertising Partner Awards: Americas winners

And the envelope, please... the moment we’ve all been waiting for has finally arrived. We’re very excited to reveal the winners of our 9th Annual Microsoft Advertising Partner Awards!

This year’s awards ceremony is particularly special as we reunite in-person for the first time since September 2019. We’re thrilled to recognize and honor the remarkable achievements of our partners with a glamorous black-tie celebration on November 14, 2024 at Cipriani 25 Broadway in New York City.

In a year defined by the transformative power of AI, our Elite, and Select tier partners have shown us the incredible potential of leading through change. They’re actively shaping the future of our industry with fresh perspectives, innovative strategies, and an unwavering commitment to delivering outstanding results.

We’d like to extend a huge congratulations to our winners, finalists, and all our partners who submitted nominations. We were inspired by the exceptionally competitive pool of nominations this year: a true testament to the great work of our partners and the success of their clients.

Each of our category winners stand out for their impressive contributions and the significant impact they’ve made. We couldn’t be more excited to shine a spotlight on their success.

Winners, if you haven’t yet received a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Client Partnership of the Year: EssenceMediacom | Dell

Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner, and Microsoft Advertising have come together to drive innovation, revenue growth, and feature adoption across Microsoft Advertising solutions.

Excellence in Growth Award: Socius Marketing

Awarded to a Select tier partner that has demonstrated sustained growth this past year with Microsoft Advertising in terms of revenue, feature adoption, bringing on, and retaining clients new to Microsoft Advertising, and is showing a strong and consistent future trajectory in these areas.

Generative AI Innovation Award: dentsu

Awarded to a partner who has successfully leveraged Microsoft's AI solutions to optimize their digital marketing campaigns and drive business outcomes. The award winner demonstrates how they have used Copilot to deliver impact for their business and customers; whether it be a solution to a complex business problem, or a simple innovation that increased customer satisfaction.

Independent Partner of the Year: Logical Position (Elite) and C-4 Analytics (Select)

Awarded to one (1) Elite and one (1) Select Independent Partner that demonstrates effective engagement and excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

Omnichannel Excellence Award: Assembly

Awarded to a partner that exhibits excellence across multiple Microsoft Advertising solutions, such as Search, Audience ads (CTV, video, display, native), Retail Media, Monetize, Invest. Excellence can be demonstrated through strategy, optimization, and performance. The award winner demonstrates capabilities with two (2) or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

Performance Partner of the Year: Rise, a Quad Agency

This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies, including increased feature adoption for campaigns across Microsoft Advertising solutions, driving incremental revenue by promoting the value of Microsoft Advertising to our mutual customers through marketing and co-selling and improving traffic quality and advertiser value.

Marketing with Purpose Award: Publicis Groupe

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion, and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. The winning partner takes into consideration the three core pillars of responsibility, values, and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

Agency Partner of the Year: GroupM

Awarded to the agency partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

Channel Partner of the Year: Hibu

Awarded to the channel partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

Supply Partner of the Year: DuckDuckGo

Awarded to the supply partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

A huge congratulations to all our Americas winners! We were beyond thrilled to be back together and celebrating the achievements of our partners in-person.

Watch this space as we will be announcing our APAC and EMEA winners after their awards ceremonies in early December.