Unlocking the power of Microsoft Properties through your preferred buying path

The advertising landscape has changed. It’s harder than ever to reach your desired audience and hold their attention. There’s no guaranteed strategy or single platform that suits every advertiser or every campaign. To meet your goals, you need an advertising partner that offers flexibility while connecting your brand with high-intent audiences.

The Microsoft ecosystem unlocks a massive audience with significant spending power. These are consumers who are using their Windows devices and spending time across properties like MSN, Outlook, Microsoft 365, and Microsoft Casual Games. With our advanced targeting capabilities, you can connect with the right consumers throughout their purchasing journey.

At Microsoft Advertising, we understand that there’s no one-size-fits-all approach that will help you meet your marketing goals. That’s why we offer compelling advertising solutions that allow you to tap into powerful consumer audiences, achieve your campaign objectives, and unlock significant growth for your business — all while activating the way that best suits your needs.

We’re focused on enabling agencies and advertisers to buy what they want, however they want. You can activate immediately using your DSP of choice, but when you partner directly with Microsoft, you gain additional advantages like unique media products, direct access to inventory, and first-party audiences.

Find your audience on the Microsoft Advertising Platform

Through the Microsoft Advertising Platform, you can use our Audience ads solution to target your ideal audience based on Microsoft’s rich consumer intent signals. These high-quality, cross-device ads appear on Microsoft-owned and operated sites, as well as publisher partners. Leveraging searches, web activity, and more, brands can serve highly relevant messages to an audience ready to convert and reach them across the web. Plus, with Copilot in Microsoft Advertising, you can generate and fine tune creative assets at scale, uncover new insights through a conversational chat, and free up resources to spend more time on projects that move the needle.

Experience seamless deal buying with Microsoft Invest

Microsoft Invest, our demand-side platform built for the future of advertising, enables you to engage audiences on all screens and drive business results. The platform offers an intuitive deal-buying experience through its Inventory Library, making it easy for advertisers to access a wide variety of deals across Microsoft’s owned and operated properties and publisher partners. With deals on Microsoft owned and operated properties scaled across display, native, and video formats, you can seamlessly target even more premium audiences in brand-safe, high-quality environments.

Customize your approach with direct buying

At Microsoft Advertising, we value partnership. By collaborating directly with our sales team, you can access exclusive media products to capture attention in innovative ways. Make a bold statement with immersive MSN display takeovers on the homepage or vertical pages, where you can reach over 500 million unique users per day on an AI-powered, personalized interests feed. Harness the power of Microsoft Outlook, one of the world’s largest email providers, with a multi-format web and app-based takeover to reach an audience of productive, high-income consumers. Our sponsorship units are a great way to capitalize on seasonal moments like holiday shopping or tax season, keeping your brand on consumers’ minds when intent is high.

Getting Started with Microsoft Advertising

Microsoft Advertising offers a unique blend of properties that reach consumers as they browse, work, and play. You can activate immediately using your DSP of choice or partner directly with Microsoft to customize your campaigns with unique media solutions, direct access to inventory, first-party audiences, and deterministic lift studies. No matter which path you choose, our flexible buying options were designed to help you meet your goals.

Ready to get started? Get in touch to reach across Microsoft properties, connect with highly engaged audiences, and explore flexible buying options and sponsorship opportunities to fit your needs.