Blog post
Automated order insertion now available through Prisma in the Microsoft Advertising Platform
A new way to buy Microsoft Advertising
We are excited to announce that you can now automate insertion order placement in the Microsoft Advertising Platform through our latest integration with Prisma, the advertising infrastructure platform by Mediaocean. Mediaocean partners with the world’s largest brands and advertising agencies to provide seamless, end-to-end planning, buying, optimization, reporting, and billing through a unified workflow, enhancing efficiency for omnichannel media buys. This integration was done to support efficiencies for buyers using the Microsoft Advertising Platform, where users place and run search and audience campaigns.
"At Microsoft Advertising, simplifying how we do business with our Agency Partners and Clients is a top priority. We are excited to announce a new integration with Mediaocean’s Prisma designed to enhance operational efficiencies in the market. This represents the first of many ways we plan to integrate with Prisma to streamline operations, while also empowering users in other areas of our platform with Copilot to plan and optimize campaigns using generative AI in our platform."
— Nathalie Krup, Head of NA Agency Development, Microsoft Advertising
Simplification and Efficiency
The new integration with Prisma simplifies buying with Microsoft Advertising. Customers can now send orders directly through Prisma and get approved in a matter of minutes. You no longer need to log into the Microsoft Advertising Platform to create insertion orders or send PDFs from Prisma to review and sign. The entire process for creation and approval is digital and automated through the Prisma platform.
"Mediaocean is excited to support Microsoft Advertising by expediting and streamlining the search buying process. The integration between the Microsoft Advertising Platform and Prisma will drive efficiencies for buyers and sellers alike, providing an improved experience for both sides of the house."
— Ramsey McGrory Chief Development Officer at Mediaocean
Thoroughly tested with trusted partners
Planning and testing were done in close collaboration between Microsoft Advertising engineering, Mediaocean engineering, and Publicis Media for testing. We are excited to roll this out for every one of our partners that use Prisma for order insertion and further expand capabilities to billing and reconciliation in the coming months, and to additional Microsoft Advertising products in the long term.
“Prisma is an essential platform for our teams and this new integration with Microsoft Advertising simplifies workflows and enhances efficiency,” said Kyle Jackson, EVP, Performance Marketing, Publicis Media Exchange (PMX). “Driving innovation in media operations is important to us and we’re proud to have collaborated on this effort to better empower our teams and clients.”
Get started today
The integration is now live for customers that use Prisma for order insertion who have completed the mapping process. If you currently use Prisma and your account is mapped to Microsoft Advertising, you can simply send an order insertion through Prisma and receive an accepted order status within minutes. The campaign details will then be available for you in the Microsoft Advertising Platform for you to build and launch a new campaign.
If your account is not currently mapped to Microsoft Advertising, you will first need to complete an account mapping in Prisma. The first step is to reach out to your CE team at Mediaocean or your account team at Microsoft Advertising to help in the mapping process. Once mapped, you will be able to send an order through Prisma as described above.
For more information about the integration, reach out to your Mediaocean support team or your Microsoft Advertising team.
