2024 Microsoft Advertising Partner Awards: APAC winners

And now…the moment we’ve all been waiting for is finally here. We’re beyond excited to announce the winners of our annual Microsoft Advertising Partner Awards in the Asia-Pacific Region.

This year’s awards ceremony is especially meaningful, as it marks the first-ever in-person awards to take place in the region. We were delighted to celebrate our winners and finalists with an exciting show in the heart of Sydney CBD at Telstra’s Customer Insights Center, a stunning venue where innovation and technology come to life. An evening to remember, the night was filled with entertainment, and all the pomp and circumstance to properly celebrate our partners and clients, who traveled from as far as India, and across the reaches of Australia.

In a year defined by the transformative power of AI, our Elite and Select tier partners have shown us the incredible potential of leading through change. They’re actively shaping the future of our industry with fresh perspectives, innovative strategies, and an unwavering commitment to delivering outstanding results.

We’d like to extend a huge congratulations to our winners, finalists, and all our partners who submitted nominations. We were inspired by the exceptionally competitive pool of nominations this year: a true testament to the great work of our partners and the success of their clients.

Each of our category winners stands out for their impressive contributions and the significant impact they’ve made. We couldn’t be more excited to shine a spotlight on their success.

Winners, if you haven’t yet received a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Client Partnership of the Year: Yoghurt Digital | P&O Cruises

Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner, and Microsoft Advertising have come together to drive innovation, revenue growth, and feature adoption across Microsoft Advertising solutions.

Excellence in Growth Award: Pattern (Practicology)

Awarded to a Select tier partner that has demonstrated sustained growth this past year with Microsoft Advertising in terms of revenue, feature adoption, and bringing on and retaining clients new to Microsoft Advertising and is showing a strong and consistent future trajectory in these areas.

Excellence in International Growth Award: Adpulse

Awarded to a partner that has demonstrated excellence in international expansion this past year by using Microsoft Advertising solutions to drive sustainable growth for their clients through expansion into new markets. This partner demonstrated substantial revenue performance, and feature adoption across several markets, as well as campaign expansion into multiple international markets.

Independent Partner of the Year: Empire Webtech Private Limited

Awarded to an Independent Partner that demonstrates effective engagement and excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

Omnichannel Excellence Award: GroupM India’s Advanced TV

Awarded to a partner that exhibits excellence across multiple Microsoft Advertising solutions, such as Search, Audience ads (CTV, video, display, native), Retail Media, Monetize, Invest. Excellence can be demonstrated through strategy, optimization, and performance. The winner demonstrated successful growth and collaboration with Microsoft Advertising account teams to drive successful strategy across two Microsoft Advertising solutions.

Performance Partner of the Year: Sparro by Brainlabs

This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies, including increased feature adoption for campaigns across Microsoft Advertising solutions, driving incremental revenue by promoting the value of Microsoft Advertising to our mutual customers through marketing and co-selling and improving traffic quality and advertiser value.

Marketing with Purpose Award: Thryv Australia

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion, and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. The winning partner takes into consideration the three core pillars of responsibility, values, and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

Agency Partner of the Year: GroupM Nexus Australia

Awarded to the agency partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

Channel Partner of the Year: Adpulse

Awarded to the channel partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

Congratulations

A huge congratulations to all our APAC winners! We were beyond thrilled to be together and celebrating the achievements of our partners in-person. #PartnerAwards2024