Microsoft Advertising Blog
How to steer your brand in AI-powered search
Learn how to use conversion signals, feed quality, and measurement to shape how your brand shows up, performs, and drives results.
May 20, 2026
Boost Your Conversion Rate by 52%: The Desktop Performance Report
Find out why prioritizing desktop in AI-powered campaigns can drive higher conversion rates and deeper engagement, especially during seasonal peaks.
September 24, 2025
Building AI-ready creative: How modular content drives search advertising results
Boost ad performance with modular content. Learn how AI-ready creative enhances personalisation, agility, and results across Microsoft search tools.
July 30, 2025