What you’ll learn

Explore the foundations of programmatic advertising through key topics such as the history of advertising, TV Advertising, and Data 101. Next, dive deeper into Microsoft Advertising’s fully integrated platforms for programmatic advertising and how you can use it to further your advertising goals whether you’re a buyer or a seller. By the end of this Learning Path, you’ll have a comprehensive understanding of how the programmatic advertising ecosystem works on both sides allowing you to unlock the full value of your programmatic advertising program.

Earn the Badge

  • Complete courses 1-5 in the Learning Path to earn a digital Badge. It can be shared and verified on LinkedIn or other social media platforms to demonstrate your new knowledge. The courses must be taken in order.

Programmatic Advertising Learning Path

5 courses | 1 hour 30 minutes • Certification available

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Industry Foundations: Evolution of Advertising
This course gives you an understanding of the history of digital advertising, the evolution of media, and the advertising landscape.
15 minutes
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Industry Foundations: Programmatic Advertising 101
In this course, we'll cover the basics of what we call programmatic advertising, including real-time bidding, first and second place auctions, and buy-side and sell-side details.
15 minutes
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Industry Foundations: TV Advertising 101
In this course, we'll talk about the basics of television advertising, how the TV advertising industry has evolved, and the differences between linear TV and advanced TV.
15 minutes
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Industry Foundations: Data 101
In this course, we'll see how digital technology led advertisers to treat data as a highly valuable resource.
15 minutes
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Programmatic Advertising: Fully Integrated Platform
In this course, you will learn about how a fully integrated platform works for Programmatic Advertising and how you can use it to further your advertising goals whether you are a buyer or a seller.
30 minutes
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You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

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