What you’ll learn
This Learning Path will help you build your knowledge and demonstrate your understanding of search advertising, including the Microsoft Advertising platform, solutions, and search best practices. It includes:
- A set of interactive, on-demand courses
- A preparation course to get you ready for the exam
- A certification exam to validate and then share your competence
By the end of this learning path, you will:
- Know the basics of search advertising, including common terms and acronyms
- Understand the Microsoft Advertising account hierarchy and how to organize your activity for success
- Understand ad types, ad extensions, bidding, budgets and targeting
- Use Google import
- Know the Microsoft Advertising match types and how to apply them
- Understand the Microsoft Advertising audiences
- Describe the value of universal event tracking (UET)
- Know your automated bidding options
See more about the covered topics