Microsoft Monetize Ad Server

Effectively prioritize demand sources and optimize revenue across direct sales and programmatic channels. Our flexible campaign tools give you complete control over targeting, pricing, priority, delivery, pacing, and auction mechanics. You can even supplement your direct sales revenue with programmatic demand from a first and third-party marketplace via the integrated Monetize SSP. Plus, managing transaction types like Programmatic Guaranteed and PMPs is made more efficient with the integrated Monetize SSP and our wrapper manager, Prebid Server Premium.

Gain a complete picture of your data, helping you improve inventory pricing and operational efficiency. We have a long history of developing accurate forecasting insights that inform planning, pacing, and decision-making for both direct and programmatic selling. No-hassle reporting allows you to easily understand and manage sales performance, earn more for your audience data, and optimally deliver on guaranteed commitments.

Maximize the value of your inventory with advanced CTV capabilities that provide a premium experience for your viewers and buyers. You can implement competitive separation requirements and frequency capping to adhere to advertiser compliance rules and reduce viewer ad fatigue. With ad podding, you can seamlessly stitch multiple ads into a single commercial break for a TV-like experience. Communicate descriptive contextual signals and layer on data to strengthen the value of your inventory.