High impact advertising in gaming

We connect brands to players through premium ad experiences that live in and around the world of gaming, including immersive formats and cultural moments that bring players together. Our global portfolio reaches highly engaged audiences across platforms, creating authentic connections between brands and players.

Our gaming solutions

Whether the ad experiences are designed and developed by our creative team or feature your captivating content, we leverage our player insights and user journeys to ensure a positive and non-disruptive player experience.

Two smartphones and a TV screen displayed against a green background: the left phone shows a candy-themed game with a prompt to watch a video for a free booster, the center TV shows an Xbox dashboard with various tiles, and the right phone shows a red screen with a branded matching game featuring multiple chip icons.

Smartphone angled on its side displaying a candy-themed game screen with a prompt that says “Watch a video to get a free booster,” featuring colorful game icons and a purple “Play!” button, set against a green striped background.

Video Ads

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Smartphone displaying the Candy Crush Saga game screen with a character illustration, surrounded by floating playing cards, and a pink Xbox controller in the foreground, all set against a green striped background.

Custom Integrations

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Three smartphones displayed against a green striped background: the center phone shows a candy-themed game screen with a reward message offering 30 minutes of boosters, while the left and right phones feature Velvet Chocolate ads.

Interactive Ads

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Our research and measurement solutions

Audience insights

We understand consumer behavior, attitudes, and motivations through industry leading research.

Media performance

We help deliver best-in-class measurement solutions to understand the brand and sales impact of ad exposure in gaming environments.

Creative evaluation

Our player community helps test and refine ad concepts for more effective, player-approved campaigns.

Custom research

We successfully execute larger scale custom projects based on the needs and goals of your brand.

Success stories

See how we’ve helped our clients find success.

Three smartphones against a yellow background: left shows Anchor-branded game instructions, center shows gameplay with bread in a kitchen, right shows reward screen with Anchor Spreadable ad.

Arla Anchor cracks the code to engagement with interactive ads

Arla Anchor brought its “Butter the Food, Butter the Mood” campaign into gaming to reach household shoppers through play.

+30% lift in ad recall
+94% engagement rate

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Two smartphones against a pink background with a large lip gloss tube in the center: left phone shows a pink-themed game screen with timer and items, right phone displays a Maybelline ad featuring Lifter Gloss and product details.

Maybelline sees 100,000 daily visitors and millions of plays

Maybelline tapped multiple gaming ad experiences to drive standout engagement and significant lifts across brand metrics.

12M mini-games played
100K Daily Website Visitors

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Close-up of a pink Prada perfume bottle on the left, with two smartphones on the right showing a Prada Candy-themed matching game featuring colorful candy icons and a prize message.

40,000 Prada samples requested in less than a day

Prada Candy entered Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

+1,813% increase in web traffic
6.6% click-through-rate

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