Case study
Emirates NBD: Financial Services
The goal
As a leading banking group in the Middle East, North Africa, and Türkiye region, Emirates NBD Group operates in 11 countries/regions across Asia . But staying ahead in the UAE’s fast-moving financial services space meant rethinking how to reach high-value audiences. To drive growth and lower acquisition costs, Emirates NBD partnered with Microsoft Advertising to connect with potential credit card customers in the moments that matter most.
The solution
To reach high-intent audiences, Emirates NBD activated Search ads with Audience ads in real-time optimisation. Strategic use of Audience ads helped the bank engage users interested in banking, credit cards, and financial services across Microsoft’s premium properties: Outlook, MSN, Edge, and more. By refining bidding strategies and focusing on high-value segments, the campaign delivered stronger conversion rates and reduced cost per acquisition (CPA).
“Working with Microsoft Advertising and InMobi Advertising to leverage the power of Search and Audience ads brought us incredible results. While Search ads proved to be the backbone of the campaign, Audience ads ensured we scored conversions across Microsoft -owned platforms such as MSN and Outlook. Team InMobi Advertising gave us some powerful insights and suggested strategic shifts at the right time to maximize growth. We look forward to building on these successes by implementing additional strategies and fully harnessing Microsoft Advertising’s capabilities."
— The Digital Marketing Team, Emirates NDB Group
“It was remarkable to see the way Emirates NBD’s growth scaled. We tapped into the power of Search and Audience Ads to make the most of Microsoft’s platforms and invested in real-time optimization to achieve a spectacular share of voice with great cost-efficiency."
— Jacob Joseph, Director -Sales, Middle East, Turkey and Africa, InMobi Advertising
The results
With precision targeting and smart optimisation, Emirates NBD drove meaningful results that balanced performance with efficiency.
- 95% Share of Voice maintained across Search campaigns
- 11% lower CPA compared to previous campaigns
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