​​Avansas​

The goal

Known for competitive prices, easy order, and fast delivery, Avansas is a go-to e-commerce site for office supplies in Türkiye. Despite rising traffic costs, the brand continued to deliver a strong performance, maintaining steady momentum in conversion growth and demonstrating the effectiveness of its digital strategy. In response, Avansas wanted to find a way to keep sales volumes high without compromising on returns and cost efficiency.

The solution

Partnering with Microsoft Advertising, InMobi Advertising, and Optdcom, Avansas found a winning solution through Performance Max. Microsoft Advertising’s unique ability to target working audiences and professionals perfectly aligned with the brand’s core customer base.

Performance Max played a crucial role in reaching these audiences efficiently by unifying Search, Shopping, and Audience Ads inventory, creating an AI-powered campaign that built diverse audiences, leveraged their unique signals, tested creative efficiency, and ensured ads were served where they were most effective.

Powering user acquisition and remarketing with strategic recommendations by InMobi Advertising and implementation by Optdcom, Avansas reached users across Microsoft’s ecosystem at the right time in the right way.