Call of Duty (COD) has been a trailblazer in the gaming industry since its launch in 2003. With regular releases and updates since, it has consistently dominated the market, making it a perennial favorite among dedicated gamers—so much so that our research shows 18% of all gamers are COD players (Source: Activision Blizzard Media Internal Data). This equates to 118 million franchise players in the past year alone, with 26 million of those players residing in the US.
Call of Duty: Mobile has its own unique player demographics, with 57 million global MAUs, 46% of whom are household decision-makers. They're also 28% more likely than average to buy brands based on advertising, making them an attractive audience for advertisers and brands.
The players who make up this community are among the most loyal and invested consumers in gaming, and often carry a lot of weight in the purchasing decisions of their household. But who are these players? What do they care about and want from their COD experience—and how can advertisers satisfy their expectations?
