Microsoft Advertising Blog
Unlocking the power of impression-based remarketing
The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.
Your story, every moment: personalizing the consumer journey
Discover how Microsoft Advertising personalizes consumer journeys with AI-driven insights, reshaping ads for a seamless, connected experience.
Making CTV accessible to everyone
The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.
Upgrading native campaigns to enhanced CPC
Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.
Cutting through the noise to generate new demand
Effectively generate new demand and grow your brand with solutions like Display, Video and Connected TV
How Microsoft is innovating in video advertising
With unique audiences, exclusive partnerships, and premium scalable supply, Microsoft is uniquely positioned to help you drive value in video and CTV.