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Become certified in Search Advertising!

Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and best practices

Earn certifications and badges

Showcase your achievements by earning certifications and badges that you can share on LinkedIn and other social media.

Expand your learning community

Gain the latest industry knowledge and insights by attending training events taught by our expert learning specialists.

Increase your knowledge

Explore 5 Learning Paths with essential training to get the most out of Microsoft Advertising.

Choose a Learning Path or event to get started

Get the most out of Microsoft Advertising with 5 focused Learning Paths developed to build your skills. Discover even more learning opportunities with live and on-demand training events taught by our expert learning specialists.

CERTIFICATION
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.
21 courses | 5 hour 04 minutes

NEW

CERTIFICATION
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.
9 courses | 2 hour 42 minutes

NEW

CERTIFICATION
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.
12 courses | 4 hour 05 minutes

NEW

NEW

BADGE
New to digital advertising? Get started with the fundamentals! This learning path provides an introduction to the digital marketing industry by starting with the foundations and then looking at search, shopping, and display advertising.
4 courses | 0 hour 38 minutes

NEW

BADGE
This learning path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: Responsibility, values and includsion.
6 courses | 2 hour 00 minutes

NEW

NEW

Making automation work for you in the cookieless world
ON DEMAND
Making automation work for you in the cookieless world
Learn about how to prepare for a cookieless world with practical steps to protect your accountability and addressability
2022-05-11T13:00:00.000Z
New consumer experiences and how to build them
ON DEMAND
New consumer experiences and how to build them
Learn about all the new engaging rich ad experiences from Microsoft Advertising that let your brand and products shine.
2022-06-14T00:00:00.000Z

Earn certifications. Showcase your skills. Drive your career.

Learning Lab provides certifications in 3 different subject areas within Microsoft Advertising. Earn all 3 certifications and automatically receive our higher-level Microsoft Advertising Certified Professional (MACP) badge, which proves your expertise across our Microsoft Advertising solutions.
  • Microsoft Advertising Search Certification

    Microsoft Advertising Search Certification

    Demonstrate your understanding of the Search advertising ecosystem, including the Microsoft Advertising platform, solutions, and Search best practices.

  • Microsoft Advertising Native & Display Certification

  • Microsoft Advertising Shopping Certification

  • Microsoft Advertising Certified Professional (MACP)

Learn more about CertificationsArrow Right Icon
Microsoft Advertising has become one of our top advertising platforms in terms of how much scale and return on ad spend we achieve."
Danny Delaney
Channel Manager, The Motley Fool