Analyze your campaigns with these powerful Microsoft Advertising tools and reports.
Understand what does or does not get imported and what is modified with the Google AdWords Import tool.
Learn how to use Google Import via the Microsoft Advertising UI or Microsoft Advertising Editor tool.
Know what to look out for in the Google AdWords Import process to ensure a smooth transfer.
Follow along with this guide to setting up Microsoft Advertising Editor and navigating this unique and powerful desktop user interface.
Establish an efficient campaign management plan by learning how to make changes and importing your Google AdWords campaigns with Microsoft Advertising Editor (MAE).
Make Microsoft Advertising Editor your own by customizing settings that match your campaign needs and management style.
Learn how to generate keyword suggestions, traffic estimates and analyze performance of your current Microsoft Advertising keywords with MAI.
Dig deeper into your keyword analysis with insights into bid, position, device, demographics and more with MAI.
Improve Quality Score like a pro by leveraging the full suite of tools in Microsoft Advertising Intelligence (MAI).
In this course you will learn about Universal Event Tracking, a powerful Microsoft Advertising tool that is a prerequisite to features such as conversion tracking and remarketing.
In this course you will learn how to use Universal Event Tracking to set up four types of conversion goals that can help you measure and improve the return on investment of your campaigns.
This course will show you how to add additional customized UET code to your website to track variable revenue and event goals.
This course will cover techniques for optimizing, troubleshooting and promoting UET, and conversion tracking.
This course covers the Google Tag Manager in detail.