In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).
Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.
Get started with Microsoft Advertising Search by learning
about how bidding and budgets work with Microsoft Advertising.
Get started with Microsoft Advertising Search by learning about targeting the right customers and adjusting your bids with Microsoft Advertising@
Learn how Microsoft Advertising Editor can make managing your search campaigns so much more efficient with Microsoft Advertising.
Learn how Universal Event Tracking (UET) and conversion tracking can help you meet your search advertising goals with Microsoft Advertising.
Learn how Microsoft Advertising Audiences can help you reach the right customers with your search campaigns.
Learn how Dynamic Search Ads (DSAs) can help you make your search marketing campaigns even more effective with Microsoft Advertising.
Learn how to make your search campaign management so much easier by importing your campaigns into Microsoft Advertising from Google.
Learn how you can use Microsoft Advertising Reporting to review your search campaign data and optimize your campaigns.
Learn how to improve the effective of your search ads with Microsoft Advertising Ad extensions.
Learn how to manage the accounts and billing of your campaigns with Microsoft Advertising.
Learn how to target your ads and re-engage with customers who have previously visited or interacted with your website.
In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.
Learn about the value of Syndication and how to maximize this value to increase your reach across the Microsoft Advertising network.
In this training, you will learn how to manage your syndication settings and optimize your performance data to increase your ROI.
Learn how Microsoft Advertising offers a suite of automated bidding strategies to help you meet your search marketing goals.