Uncover Microsoft Advertising features to grow and optimize your campaigns.
Learn how to directly apply online for monthly invoicing and manage the process in Microsoft Advertising.
Learn the basics of Microsoft Advertising audience targeting features like Remarketing and more.
Learn how to target your ads and re-engage with customers who have previously visited or interacted with your website.
Learn how remarketing lists work and the two types of bid adjustments you can apply to your ad groups and campaigns.
Discover how to create remarketing lists, associate them with campaigns and ad groups and apply bid adjustments.
Discover how to report on Remarketing in Paid Search performance and leverage that data to optimize your campaigns.
Discover Microsoft Advertising In-market Audiences and see how to associate In-market Audiences with your campaigns or ad groups to improve campaign performance.
In this video, you'll learn how to create a new campaign or ad group with LinkedIn profile targeting, how to update the a pre-existing campaign or ad group with LinkedIn profile targeting, and how to review LinkedIn profile targeting settings and performance
An overview of custom audiences and shows you how to set up custom audiences and associate them with your ad groups to improve campaign performance.
In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.
In this training you will learn about Similar Audiences and how you can set them up to connect with a wider set of qualified customers.
This course will provide an overview of automated bidding and show you how to set a Microsoft Advertising automated bid strategy that is best for your business goals.
In this course, you will learn how to make a variety of adjustments to your campaigns in a controlled environment to help you find the strategies that work best for your business.
See how dynamic search ads work and why they are a beneficial addition to the search advertising campaign mix.
Learn how to create dynamic search ad campaigns within the Microsoft Advertising UI and Microsoft Advertising Editor.
Demonstrate how to manage Dynamic Search Ad campaigns and add dynamic ad target exclusions from Microsoft Advertising UI and Microsoft Advertising Editor
Explain how to monitor and optimize dynamic search ads.
Discuss best practices for dynamic search ad campaigns and common FAQs.
In this video, you'll learn how to upload and activate a page feed for a dynamic search ads campaign, as well as create autotargets based on custom labels contained in your feed.
In this course, you'll learn how to create and manage your audience campaigns.
In this course, you'll learn how to review performance data.
In this course, you'll learn how to expand your search campaigns to Microsoft Audience Ads.
In this course, you'll learn how to view and optimize search campaigns based on performance data and describe best practices.
In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions.
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify.
In this course, you'll learn about optional, but highly recommended, attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.
In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.
In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.
By the end of the course, you’ll be able to:
Articulate the differences between Search campaigns and Shopping campaigns.
Structure Shopping campaigns effectively for optimized results.
Understand how query funneling impacts Shopping campaigns.
Analyze the data to optimize Shopping campaigns.
Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads.