In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.
In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions.
In this course, you’ll learn about optional, but highly recommended attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify.
In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.
In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.
By the end of the course, you’ll be able to:
Articulate the differences between Search campaigns and Shopping campaigns.
Structure Shopping campaigns effectively for optimized results.
Understand how query funneling impacts Shopping campaigns.
Analyze the data to optimize Shopping campaigns.
Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads.