Master the fundamentals of running successful campaigns with Microsoft Advertising.
Learn about the benefits of Expanded Text Ads and how to customize your ads to better engage with potential customers.
In this course, you will learn how to set up and manage your Expanded Text Ads.
Learn how to view your Expanded Text Ads data and optimize your performance.
Learn to tailor your ads based on different criteria with just one ad copy.
Learn all about Responsive Search Ads.
Learn how to measure and prove success with Responsive Search Ads and discover useful tips for creating, testing and optimizing RSAs in your campaigns.
In this course on getting started with broad match, you will learn the basics of broad match, why broad match should be a part of your keyword match type mix, and how to setup broad match in Microsoft Advertising.
In this course on building success with broad match, you will learn best practices and optimization strategies that leverage broad match to take your campaigns to new heights! You will also learn about the tools available to help measure their success.
Understand what does or does not get imported and what is modified with the Google AdWords Import tool.
Learn how to use Google Import via the Microsoft Advertising UI or Microsoft Advertising Editor tool.
Know what to look out for in the Google AdWords Import process to ensure a smooth transfer.
Prepare for search advertising success with this introduction to Microsoft Advertising reporting.
Build a foundation for tracking your Microsoft Advertising data with these core keyword, ad and landing page performance reports.
Discover growth opportunities in your Microsoft Advertising campaigns with share of voice, auction insights, device and demographic reports.
Gain important insights with specialty reports when you use Microsoft Advertising features like Remarketing, Syndicated Partners and Shopping.
Learn how to put your best foot forward with Microsoft Advertising reporting best practices for setting goals, reporting frequency and more.
Find the performance data that is important to you by following this guide to reporting in the user interface and in other Microsoft Advertising tools and applications.
Uncover new ways to visualize your Microsoft Advertising performance data that will help you make more insightful optimization decisions.
Maximize your Microsoft Advertising reporting by leveraging big data tools like Power Maps and Power BI.
An introduction to the Microsoft Advertising UI Competition tab, which can help you stay ahead of the pack with insights into your competition and actionable competitive recommendations.