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Advertising Learning Lab

Digital Advertising Fundamentals Learning Path

New to digital advertising? Need a quick refresh? Get started with the fundamentals! These courses will provide an introduction to the Digital Advertising Industry, starting with Foundations, then looking at Search, Shopping and Display.
Complete all 4 courses below, in any order, to earn a digital badge which can be shared and verified on LinkedIn or other social media to demonstrate your newly acquired skills.

Digital Advertising Fundamentals: Foundations

In this course, you will learn the foundations of the digital advertising industry, its main terminology and its key players.

11 min
Start

Digital Advertising Fundamentals: Shopping

In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.

7 min
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Digital Advertising Fundamentals: Display

In this course, you’ll explore the basics of display advertising.

12 min
Start