Making automation work for you in the cookieless world (Americas)
Duration: 44 minutes
Learn about how to prepare for a cookieless world with practical steps to protect your accountability and addressability scenarios.
We will address the limitations as the industry loses signals from third-party-cookies, and opportunities which automation brings.
We will also explore how digital marketing professionals can differentiate and use their talents in combination with automation to achieve results that algorithms and humans alone can’t.
What will be covered:
- Focus on UET tag, benefits and implementation
- Audience targeting
- Using Microsoft Audience Network to expand and use 1st party data
- Decision tree for optimal auto-bidding strategy
- Best practices on set-up, testing with experiments and seasonality
- Responsive Search Ads best practices
Need to know the basics of automation, UET/conversion tracking and audiences?
We recommend starting with the sessions "UET and Conversion Tracking" and "Microsoft Advertising Audiences" in our Digital Advertising Fundamentals Learning Path| Microsoft Advertising Learning Lab.
This event is part of the Microsoft Advertising Global Virtual Bootcamp Series taking place from April to June 2022.
“Joining our Virtual Bootcamps is a great way to stay informed. My agency contacts enjoy hearing insider tips and best practices, which allow them to be more efficient in engaging with Microsoft Advertising.”
Learning and Development Specialist