When: 2021-06-03T17:00:00.000Z

Duration: 61 minutes


Learn how to harness the power of Microsoft Advertising audience targeting tools to help you find those customers that matter most to you.

As marketers, growing our audience has become increasingly more important as we rely on digital connections more than ever. This session will explore how to maximize existing audience targeting channels by working smarter not harder through tools and strategies that increase efficiency, reach, and performance. Plus, we have some exciting new pilots that you can take advantage of. We will hear from product experts with first-hand knowledge on how to maximize performance as well as engineers and product marketing ready to answer your burning questions. 

Join to learn how to: 

  1. Define which of the ever-growing list of audience targeting solutions are right for you. 
  2. Grow your audience and ad effectiveness with a cross-channel strategy. 
  3. Drive continued performance through optimization strategies and best practices. 
  4. Identify new and exciting features including pilots recruiting marketers like you!

Knowledge Level

  • Intermediate

Need a refresh?

If you want to kick-start or refresh your Microsoft Advertising knowledge, you can learn more about our products and solutions on the Microsoft Advertising Learning Lab. You can also check out our previous Microsoft Advertising Virtual Bootcamps On Demand

Please note: By joining the virtual bootcamps your personal information, such as name, email and phone, will be visible to other participants.

This event is part of the Microsoft Advertising Virtual Bootcamp Series taking place from May to June 2021.

Presented by


Rachel Rogowin

Learning and Development Expert

Microsoft Advertising