In this course, you will learn the foundations of the digital advertising industry, its main terminology and its key players.

11 min

Start

In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).

8 min

Start

In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.

7 min

Start

In this course, you’ll explore the basics of display advertising.

12 min

Start

Understand how to activate Marketing with Purpose to drive business growth.

15 min

Start

Build more trusted customer relationships with responsible marketing tactics and insights.

20 min

Start

Uncover opportunities for shared values to drive value and increase brand love.

20 min

Start

Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.

30 min

Start

Earn a badge to showcase that you’re a champion for Marketing with Purpose.

25 min

Start

In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.

7 min

Start

In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.

15 min

Start

In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.

30 min

Start

In this course, you’ll learn about optional, but highly recommended attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.

Start

In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.

10 min

Start

In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.

11 min

Start

In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.

15 min

Start

By the end of the course, you’ll be able to: Articulate the differences between Search campaigns and Shopping campaigns. Structure Shopping campaigns effectively for optimized results. Understand how query funneling impacts Shopping campaigns. Analyze the data to optimize Shopping campaigns.

20 min

Start

Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.

12 min

Start

In this course, you’ll explore the basics of display advertising.

12 min

Start

In this course, you'll learn how to create and manage your audience campaigns.

10 min

Start

In this course, you'll learn how to review performance data.

10 min

Start

In this course, you'll learn how to expand your search campaigns to Microsoft Audience Ads.

10 min

Start

In this course, you'll learn how to view and optimize search campaigns based on performance data and describe best practices.

10 min

Start

In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.

15 min

Start

Learn how to use the Facebook Import Tool to get your clients up and running quickly on the Microsoft Audience Network. See a step-by-step walk through of the process which only takes 5 minutes!

Start

In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).

8 min

Start

Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.

10 min

Start

Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.

10 min

Start

Get started with Microsoft Advertising Search by learning about how bidding and budgets work with Microsoft Advertising.

Start

Get started with Microsoft Advertising Search by learning about targeting the right customers and adjusting your bids with Microsoft Advertising@

15 min

Start

Learn how Microsoft Advertising Editor can make managing your search campaigns so much more efficient with Microsoft Advertising.

10 min

Start

Learn how Universal Event Tracking (UET) and conversion tracking can help you meet your search advertising goals with Microsoft Advertising.

10 min

Start

Learn how Microsoft Advertising Audiences can help you reach the right customers with your search campaigns.

11 min

Start

Learn how Dynamic Search Ads (DSAs) can help you make your search marketing campaigns even more effective with Microsoft Advertising.

Start

Learn how to make your search campaign management so much easier by importing your campaigns into Microsoft Advertising from Google.

10 min

Start

Learn how you can use Microsoft Advertising Reporting to review your search campaign data and optimize your campaigns.

10 min

Start

Learn how to improve the effective of your search ads with Microsoft Advertising Ad extensions.

8 min

Start

Learn how to manage the accounts and billing of your campaigns with Microsoft Advertising.

10 min

Start

Learn how to target your ads and re-engage with customers who have previously visited or interacted with your website.

5 min

Start

In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.

15 min

Start

Learn how to create ads easily@using Responsive Search Ads@by eliminating the need to figure out which headlines and descriptions work well together.@

10 min

Start

Learn about the value of Syndication and how to maximize this value to increase your reach across the Microsoft Advertising network.

20 min

Start

In this training, you will learn how to manage your syndication settings and optimize your performance data to increase your ROI.

12 min

Start

Learn how Microsoft Advertising offers a suite of automated bidding strategies to help you meet your search marketing goals.

20 min

Start

Learn how to use the Facebook Import Tool to get your clients up and running quickly on the Microsoft Audience Network. See a step-by-step walk through of the process which only takes 5 minutes!

Start

In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.

15 min

Start

Learn how to measure and prove success with Responsive Search Ads and discover useful tips for creating, testing and optimizing RSAs in your campaigns.

Start

Understand how to activate Marketing with Purpose to drive business growth.

15 min

Start

In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).

8 min

Start

Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.

10 min

Start

Get started with Microsoft Advertising Search by learning about account structure and expanded text ads with Microsoft Advertising.

10 min

Start

Get started with Microsoft Advertising Search by learning about how bidding and budgets work with Microsoft Advertising.

Start

Get started with Microsoft Advertising Search by learning about targeting the right customers and adjusting your bids with Microsoft Advertising@

15 min

Start

Learn how Microsoft Advertising Editor can make managing your search campaigns so much more efficient with Microsoft Advertising.

10 min

Start

Learn how Universal Event Tracking (UET) and conversion tracking can help you meet your search advertising goals with Microsoft Advertising.

10 min

Start

Learn how Microsoft Advertising offers a suite of automated bidding strategies to help you meet your search marketing goals.

20 min

Start

Learn how Microsoft Advertising Audiences can help you reach the right customers with your search campaigns.

11 min

Start

Learn how Dynamic Search Ads (DSAs) can help you make your search marketing campaigns even more effective with Microsoft Advertising.

Start

Learn how to make your search campaign management so much easier by importing your campaigns into Microsoft Advertising from Google.

10 min

Start

Learn how you can use Microsoft Advertising Reporting to review your search campaign data and optimize your campaigns.

10 min

Start

Learn how to improve the effective of your search ads with Microsoft Advertising Ad extensions.

8 min

Start

Learn how to manage the accounts and billing of your campaigns with Microsoft Advertising.

10 min

Start