Prepare for search advertising success with this introduction to Microsoft Advertising reporting.
Build a foundation for tracking your Microsoft Advertising data with these core keyword, ad and landing page performance reports.
Discover growth opportunities in your Microsoft Advertising campaigns with share of voice, auction insights, device and demographic reports.
Gain important insights with specialty reports when you use Microsoft Advertising features like Remarketing, Syndicated Partners and Shopping.
Learn how to put your best foot forward with Microsoft Advertising reporting best practices for setting goals, reporting frequency and more.
Find the performance data that is important to you by following this guide to reporting in the user interface and in other Microsoft Advertising tools and applications.
Uncover new ways to visualize your Microsoft Advertising performance data that will help you make more insightful optimization decisions.
Maximize your Microsoft Advertising reporting by leveraging big data tools like Power Maps and Power BI.
An introduction to the Microsoft Advertising UI Competition tab, which can help you stay ahead of the pack with insights into your competition and actionable competitive recommendations.
Learn about the value of Syndication and how to maximize this value to increase your reach across the Microsoft Advertising network.
In this training, you will learn how to manage your syndication settings and optimize your performance data to increase your ROI.
In this course, you will learn the foundations of the digital advertising industry, its main terminology and its key players.
In this course, you will learn the basic workings of search engines, how Search advertising is an effective marketing tool and how to identify key performance indicators (KPIs).
In this course, you will learn the foundations of the digital advertising industry and its main terminology in relation to shopping.
In this course, you’ll explore the basics of display advertising.
Understand how to activate Marketing with Purpose to drive business growth.
Build more trusted customer relationships with responsible marketing tactics and insights.
Uncover opportunities for shared values to drive value and increase brand love.
Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.
Earn a badge to showcase that you’re a champion for Marketing with Purpose.
Learn about the benefits of Expanded Text Ads and how to customize your ads to better engage with potential customers.
In this course, you will learn how to set up and manage your Expanded Text Ads.
Learn how to view your Expanded Text Ads data and optimize your performance.
Learn to tailor your ads based on different criteria with just one ad copy.
Learn all about Responsive Search Ads.
Learn how to measure and prove success with Responsive Search Ads and discover useful tips for creating, testing and optimizing RSAs in your campaigns.
In this course on getting started with broad match, you will learn the basics of broad match, why broad match should be a part of your keyword match type mix, and how to setup broad match in Microsoft Advertising.
In this course on building success with broad match, you will learn best practices and optimization strategies that leverage broad match to take your campaigns to new heights! You will also learn about the tools available to help measure their success.
Understand what does or does not get imported and what is modified with the Google AdWords Import tool.
Learn how to use Google Import via the Microsoft Advertising UI or Microsoft Advertising Editor tool.
Know what to look out for in the Google AdWords Import process to ensure a smooth transfer.
In this course, you will learn how to target feed-based audience campaigns and Shopping campaigns with Dynamic Remarketing, and customize the UET tag to support Dynamic Remarketing.
In this course, you'll learn how to create and manage your audience campaigns.
In this course, you'll learn how to review performance data.
In this course, you'll learn how to expand your search campaigns to Microsoft Audience Ads.
In this course, you'll learn how to view and optimize search campaigns based on performance data and describe best practices.
In this course, You'll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.
In this course, you'll learn about optional, but highly recommended, attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.
In this course, you'll learn how to create a Microsoft Shopping campaign in Microsoft Advertising. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.
Learn how to target your ads and re-engage with customers who have previously visited or interacted with your website.
This course will provide an overview of automated bidding and show you how to set a Microsoft Advertising automated bid strategy that is best for your business goals.
Learn how to directly apply online for monthly invoicing and manage the process in Microsoft Advertising.
Learn the basics of Microsoft Advertising audience targeting features like Remarketing and more.
Learn how remarketing lists work and the two types of bid adjustments you can apply to your ad groups and campaigns.
Discover how to create remarketing lists, associate them with campaigns and ad groups and apply bid adjustments.
Discover how to report on Remarketing in Paid Search performance and leverage that data to optimize your campaigns.
Discover Microsoft Advertising In-market Audiences and see how to associate In-market Audiences with your campaigns or ad groups to improve campaign performance.
In this video, you'll learn how to create a new campaign or ad group with LinkedIn profile targeting, how to update the a pre-existing campaign or ad group with LinkedIn profile targeting, and how to review LinkedIn profile targeting settings and performance
An overview of custom audiences and shows you how to set up custom audiences and associate them with your ad groups to improve campaign performance.
In this training you will learn about Similar Audiences and how you can set them up to connect with a wider set of qualified customers.
In this course, you will learn how to make a variety of adjustments to your campaigns in a controlled environment to help you find the strategies that work best for your business.
See how dynamic search ads work and why they are a beneficial addition to the search advertising campaign mix.
Learn how to create dynamic search ad campaigns within the Microsoft Advertising UI and Microsoft Advertising Editor.
Demonstrate how to manage Dynamic Search Ad campaigns and add dynamic ad target exclusions from Microsoft Advertising UI and Microsoft Advertising Editor
Explain how to monitor and optimize dynamic search ads.
Discuss best practices for dynamic search ad campaigns and common FAQs.
In this video, you'll learn how to upload and activate a page feed for a dynamic search ads campaign, as well as create autotargets based on custom labels contained in your feed.
In this course on Microsoft Advertising Scripts, you will learn to utilize JavaScript, automate customized tasks and make changes to your Microsoft Advertising account.
In this course, you'll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.
By the end of the course, you’ll be able to: Articulate the differences between Search campaigns and Shopping campaigns. Structure Shopping campaigns effectively for optimized results. Understand how query funneling impacts Shopping campaigns. Analyze the data to optimize Shopping campaigns.
Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads. If you are a Shopify Merchant, get set up with Shopping campaigns through the Microsoft Advertising app for Shopify. Learn more.
Follow along with this guide to setting up Microsoft Advertising Editor and navigating this unique and powerful desktop user interface.
Establish an efficient campaign management plan by learning how to make changes and importing your Google AdWords campaigns with Microsoft Advertising Editor (MAE).
Make Microsoft Advertising Editor your own by customizing settings that match your campaign needs and management style.
Learn how to generate keyword suggestions, traffic estimates and analyze performance of your current Microsoft Advertising keywords with MAI.
Dig deeper into your keyword analysis with insights into bid, position, device, demographics and more with MAI.
Improve Quality Score like a pro by leveraging the full suite of tools in Microsoft Advertising Intelligence (MAI).
In this course you will learn about Universal Event Tracking, a powerful Microsoft Advertising tool that is a prerequisite to features such as conversion tracking and remarketing.
In this course you will learn how to use Universal Event Tracking to set up four types of conversion goals that can help you measure and improve the return on investment of your campaigns.
This course will show you how to add additional customized UET code to your website to track variable revenue and event goals.
This course will cover techniques for optimizing, troubleshooting and promoting UET, and conversion tracking.
This course covers the Google Tag Manager in detail.