What you’ll learn

This Learning Path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: responsibility, values, and inclusion.

By the end of this Learning Path, you will be able to:

  • Build more trusted customer relationships with responsible marketing tactics and insights.
  • Uncover opportunities for shared principles to drive value and increase brand love.
  • Apply inclusive marketing insights to increase purchase intent and loyalty.

Earn the Badge

  • Complete courses 1-5 in the Learning Path to earn a digital Badge. It can be shared and verified on LinkedIn or other social media platforms to demonstrate your new knowledge. The courses must be taken in order.
  • Pro Tip: Once you’ve completed the Marketing with Purpose Learning Path and earned your Badge, you can take the optional Marketing with Purpose Attributes course to put your new knowledge to use! 
  • Learn more about badgesRight arrow

Marketing with Purpose Learning Path

6 courses | 2 hour 00 minutes • Certification available

Course Icon
Locked
Course Icon
1. Marketing with Purpose: Overview
Understand how to activate Marketing with Purpose to drive business growth.
15 minutes
Locked
Start
Course Icon
Locked
Course Icon
2. Marketing with Purpose: The role of Responsibility
Build more trusted customer relationships with responsible marketing tactics and insights.
20 minutes
Locked
Start
Course Icon
Locked
Course Icon
3. Marketing with Purpose: The role of Values
Uncover opportunities for shared values to drive value and increase brand love.
20 minutes
Locked
Start
Course Icon
Locked
Course Icon
4. Marketing with Purpose: The role of Inclusion
Apply inclusive marketing insights and recommendations to increase purchase intent and loyalty.
30 minutes
Locked
Start
Course Icon
Locked
Course Icon
5. Marketing with Purpose: Earn your badge!
Earn a badge to showcase that you’re a champion for Marketing with Purpose.
25 minutes
Locked
Start
optional
Course Icon
Locked
Course Icon
Marketing with Purpose Attributes
Welcome to Marketing with Purpose Attributes. In this course, you’ll learn how to differentiate your brand from your competitors by highlighting unique attributes.
10 minutes
Locked
Start
Progress bar image

Create Credly Account

Accept and claim your badge

Share your badge

Progress bar image

Create Credly Account

Accept and claim your badge

Share your badge

You can access your badge through any of the badge notification or reminder emails. Or, if you no longer have those emails, you can do so by accessing your Acclaim account. If you don’t have an account, you can create one on the Acclaim platform site using the same email address that Microsoft Advertising has on file for you. Your badge will be in your account.

Related topics

Thumbnail
CERTIFICATION
Search Advertising Learning Path
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.

UPDATED

Thumbnail
CERTIFICATION
Native & Display Advertising Learning Path
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.

UPDATED

Thumbnail
CERTIFICATION
Shopping Advertising Learning Path
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.

UPDATED