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Advertising Learning Lab

Course catalog

Campaign Strategy



Microsoft Advertising Basics

Ad Types

Broad Match

Google Import


Products and Features

Accounts & Billing

Audience targeting

Automated bidding

Campaign Experiments

Dynamic search ads

Microsoft Advertising Scripts

Microsoft Audience Network – Audience campaigns

Microsoft Audience Network – Search campaigns

Microsoft Shopping campaigns

Tools and Reporting

Google Import

Microsoft Advertising Editor

Microsoft Advertising Intelligence

Universal Event Tracking