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Advertising Learning Lab

WordStream Learning Catalog

Microsoft Advertising Basics


Ad Types Learning Path (6 courses)

An ad is an individual online advertisement displayed to a potential customer. You'll often see ads referred to in the context of an ad group or a campaign. An ad group contains one or more ads and keywords, while a campaign contains one or more ad groups.

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Google Import Learning Path (3 courses)

If you're already using Google Ads, you can save a lot of time by importing your campaigns directly into Microsoft Advertising.

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Microsoft Audience Network: Audience campaigns Learning Path (2 courses)

Marketers are shifting their attention to refocus on what really counts: people. User intent from search and user profile data can be combined to create a powerful match between a person’s needs and an advertiser's offering to deliver greater performance. Meet the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Advertising Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.

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Microsoft Audience Network: Search campaigns Learning Path (2 courses)

For the first time, intent data from search can be used outside of search to create a powerful match between the user's intent and your offering. In addition to targeting keywords, the more targeting dimensions you select, the more impressions you can get with Microsoft Audience Ads.

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Products and Features


Microsoft Shopping Campaigns Learning Path (8 courses)

Shopping Campaigns are a simple way for you to organize, manage, bid and report on Product Ads. Complete the Microsoft Shopping Campaigns Learning Path below. 

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