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Advertising Learning Lab

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Google Import Learning Path (3 courses)


If you're already using Google Ads, you can save a lot of time by importing your campaigns directly into Microsoft Advertising.

Understanding the import process

Understand what does or does not get imported and what is modified with the Google AdWords Import tool.

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Import your Google AdWords campaigns


Learn how to use Google Import via the Microsoft Advertising UI or Microsoft Advertising Editor tool.

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Avoid errors with quality control

Know what to look out for in the Google AdWords Import process to ensure a smooth transfer.

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Microsoft Audience Network: Audience campaigns Learning Path (2 Courses)

Marketers are shifting their attention to refocus on what really counts: people. User intent from search and user profile data can be combined to create a powerful match between a person’s needs and an advertiser's offering to deliver greater performance. Meet the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Advertising Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.

Getting started with Microsoft Audience Ads for Audience campaigns

Learn how to create and manage your Audience campaigns.

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Microsoft Audience Ads for Audience campaigns – reporting and best practices

Learn to view Audience Ads performance and apply best practices.

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Microsoft Audience Network: Search campaigns Learning Path (2 courses)

For the first time, intent data from search can be used outside of search to create a powerful match between the user's intent and your offering. In addition to targeting keywords, the more targeting dimensions you select, the more impressions you can get with Microsoft Audience Ads.

Getting started with Microsoft Audience Ads for search campaigns

This course on Microsoft Audience Ads explores the steps in the process of extending existing Search campaigns to Audience Ads.

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Microsoft Audience Ads for search campaigns – reporting and best practices

In this course on Microsoft Audience Ads, you will learn how to report your performance and leverage that data to optimize your campaigns. You will also learn to apply best practices to your campaigns.

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